After three wonderful years of building Box Beautiful, working with fabulous customers, and creating a supportive community, it felt like the right time for a fresh new chapter – and so, Ashley Jayne was born.

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I began this journey in 2020, during the global pandemic, when I finally decided to turn my dream into reality. I created my own range of faux mink lashes and premium tools, all designed with love, care, and a genuine passion for beauty. As someone who wears lashes every day, I know just how transformative the right pair can be – and I’m so proud to share them with you.

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Whether you love a bold, dramatic look or prefer something soft and natural, there’s something here for everyone. Every order still means the world to me, and I continue to pack each one with the same love and attention that started it all.

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As a working mum, this business is more than just lashes – it’s about confidence, creativity, and connection.

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Thank you for being part of this journey. I can’t wait to see where it takes us next.

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With love always,
Ashley x